Auto-Rickshaw Advertising is one of the most efficient and profitable location-based marketing mediums. It differs from other forms of advertising, such as hoardings, posters, and banners, in the way that it roams around the city throughout the day, reaching every corner and capturing the attention of local and regional audiences.
Yescom Media is an Auto Advertising and Branding Agency that methodically analyses clients' needs and strategizes things so that it connects with the target audience on a personal level.
Vehicle advertising is and has always been one of the best marketing methods for reaching a regional and local audience. And as a part of vehicle advertising, Auto-Rickshaw Hood Advertising is the most significant and most feasible practice to adopt. To promote the brand's products or services, flex posters are plastered on side hoods or the entire Auto-Rickshaw.
Because auto-rickshaws are the most popular vehicle on Indian streets, they are a good source to deliver commercial messages to several sites in a single day. It has the ability to be localised, which is unmatched by most other modes of transportation, as auto-rickshaws may move not only on main roads and highways but also into narrow streets in every nook and corner of cities, where most other modes of transportation may not be able to reach.
Yescom Media as an Auto Branding Agency knows the power of clients in making a business successful and so its professionals strategise in such a way that the client is always assured of getting the maximum benefit at affordable rates.
Auto Advertising is a part of vehicle advertising that is done to create awareness about the brand at a lower cost. It is an excellent technique of out-of-home advertising, capturing the attention of thousands of people in a single day. In this type of advertisement, an auto-rickshaw is covered in visuals and messages that a company or brand tries to convey to their potential targets.
Any market or brand, to succeed needs to reach out to its prospective audience in the best possible way. Advertising is evolving but the one thing that hasn't changed is the use of traditional ways of advertising; one of them being advertisements on auto-rickshaw. This type of advertising is clean unlike hoarding and flexes. From small businesses to big, auto branding helps to reach a wide audience, making people aware of the services and products that a business has to offer.
There are primarily two branding options; Internal and external auto rickshaw branding. They both are different in the way they benefit the advertiser. In terms of exposure time, internal branding has the advantage of a longer exposure period, whereas external branding has the advantage of a broad reach.
In auto hood branding, the flex or banners cover the entire hood of the vehicle, making it appear larger. It is more expensive than the other options due to its larger size, but it leaves a greater impression on the minds of the viewers.
Advertisements are positioned on the backs of small-sized automobiles in this case. As a result, it is a low-cost method of vehicle branding. However, it has a wide reach and visibility because not only travellers but also anyone standing behind or crossing by can notice these stickers. People in other vehicles can easily view these advertisements even when the vehicle is running. As a result, it provides a high ROI in the form of ad viewers.
As the names suggest, advertisements of this type are pasted inside the vehicle, so it is primarily for auto travellers. Despite the lower viewership, the recall rate is higher since readers spend more time watching and reading the advertisement material. As a result, the chances of remembering the products in these advertisements are higher than in auto-back ads.
There are businesses that wish to advertise via auto-rickshaw branding. However, doing it alone is a very exhausting and time-consuming operation, especially when you want to advertise on a large number of auto rickshaws. Yescom Media, an auto branding agency, may be of great assistance in this regard.
Yescom Media professionals assist marketers in selecting the best spots for auto branding and appoint efficient strategists and executors to share their requirements for a successful campaign.